Studds Invests ₹160 Crore in Highly Automated New Plant

Studds Accessories Limited is preparing for a significant manufacturing expansion with an investment of around ₹150–160 crore in its upcoming fifth production facility. The new plant, scheduled for commissioning in July 2026, is designed to strengthen capacity and meet growing demand across domestic and international markets.

The expansion comes at a time when the company is operating at nearly 94 percent capacity utilisation, indicating strong demand pressure and the need for additional production capability to sustain growth momentum.

High Automation Plant to Transform Manufacturing Efficiency

The upcoming Studds facility is set to feature the highest level of automation among all its plants so far. The company is allocating around 5 to 10 percent of the total investment specifically for automation technologies.

The plant will integrate robotics, IoT-based systems, and advanced manufacturing equipment, including a fully automated paint shop. These upgrades are expected to improve production efficiency, consistency, and scalability.

However, certain processes such as stitching, graphics application, and assembly will continue to rely on a hybrid model, combining automation with skilled manual work due to technical limitations in full mechanisation.

This balanced approach allows Studds to enhance productivity while maintaining precision in complex manufacturing stages.

Capacity Expansion Driven by Export Growth

The new manufacturing facility is expected to serve both domestic and export markets, with an initial production focus likely tilted toward international demand. Export growth has been a key driver for the expansion, supported by rising global acceptance of the company’s premium SMK brand.

Studds has been witnessing stronger demand in overseas markets compared to domestic sales, making exports a critical part of its future strategy.

The company also highlighted that manufacturing flexibility will allow the same facility to serve multiple markets based on demand fluctuations, ensuring efficient utilisation of production capacity.

Centralised Manufacturing Strategy Strengthens Operations

Unlike many automotive manufacturers that operate across multiple locations, Studds continues to maintain a centralised manufacturing model based in the Faridabad region.

This approach is driven by the complexity of its product portfolio, which includes thousands of SKUs across different helmet models. Replicating such a system across multiple locations would require significantly higher investment and operational duplication.

Centralised production allows better control over quality, faster decision-making, and improved production flexibility, helping the company respond quickly to changing market demand.

Conclusion: Strategic Step Toward Scalable Global Growth

The upcoming Studds manufacturing facility marks a major step in the company’s long-term growth strategy. With a strong focus on automation, export-led expansion, and centralised efficiency, the investment is expected to enhance production capability while improving operational consistency.

As global demand for safety gear continues to rise, the new plant positions Studds to strengthen its international presence while maintaining efficiency and quality across its manufacturing ecosystem.