Switch Mobility Appoints Sonali Singh To Lead Marketing 

Switch Mobility, the electric vehicle arm of Ashok Leyland and part of the Hinduja Group, has appointed Sonali Singh as Head of Marketing, in a move aimed at accelerating its growth in the electric commercial vehicle sector across India and international markets. The company has been actively expanding its battery-electric buses and light commercial vehicle portfolio, and Singh’s appointment is seen as a strategic step to reinforce brand positioning.

Bringing Expertise from Automotive and Beyond

Sonali Singh brings over 15 years of marketing and brand management experience spanning multiple industries, including automotive, technology, electronics, and professional services. She has previously worked with Tata Motors, Bosch, HCL, Panasonic, and Deloitte, gaining expertise in driving integrated campaigns, building brand visibility, and engaging customers across diverse sectors.

Leading Brand, Digital, and PR Strategies

At Switch Mobility, Singh will be responsible for driving the overall brand strategy, including digital initiatives, integrated marketing campaigns, and public relations. She will collaborate closely with the senior leadership team to support market expansion and strengthen the company’s presence in mass transportation and electric mobility solutions.

Proven Track Record at Tata Motors

Before joining Switch Mobility, Singh served as Deputy General Manager – Marketing at Tata Motors, where she played a key role in brand-led marketing initiatives and enhanced customer engagement through high-profile campaigns. Her expertise in positioning brands and driving visibility is expected to be a major asset in supporting Switch Mobility’s ambitious growth plans.

Expanding Switch Mobility’s Global Footprint

Switch Mobility is focused on providing zero-emission solutions for public and commercial transport, with operations spanning India and global markets. The company’s EV offerings include battery-electric buses and light commercial vehicles, positioning it as a key player in electrifying mass transportation while supporting sustainable mobility initiatives.

Personal Interests and Industry Influence

Outside her professional role, Singh is an active speaker at industry forums, a fitness enthusiast, and a keen marathon runner. She also engages in blogging and thought leadership, bringing a well-rounded perspective to her corporate responsibilities.