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Hettich Launches Exclusive Store in Coimbatore, Strengthening Its Retail Presence
Hettich India, part of the 137‑year‑old global furniture fittings brand, has taken a significant step to expand its footprint in South India with the launch of its first Hettich Exclusive (HeX) store in Coimbatore. This latest retail initiative marks a notable expansion in the interior hardware market, giving customers and design professionals a chance to explore world‑class fittings and solutions up close.
A Premium Retail Experience for South India
The new HeX store, inaugurated in Coimbatore, aims to deliver an immersive shopping experience where visitors can engage with high‑quality furniture fittings, architectural hardware, lighting, and built‑in kitchen solutions—all engineered to meet evolving lifestyle needs. The space is designed to go beyond a conventional showroom by offering curated walk‑throughs that demonstrate how these products fit into modern interiors and everyday living spaces.
One of the standout features of the store is its free design service, where expert designers assist visitors in visualising and creating personalised concepts tailored to their specific space and taste. This consultative approach adds tangible value, helping homeowners and professionals alike make informed design decisions.
Bringing German Engineering to Coimbatore
Hettich’s reputation is built on German‑engineered quality, recognised globally for its durability, precision, and functional innovation. With this store, customers in Coimbatore now have direct access to products that reflect this legacy—ranging from premium furniture fittings and architectural door solutions to lighting and integrated appliances.
Rahul Thakkar, Director – Sales at Hettich India, emphasised how Coimbatore’s discerning consumer base values premium, design‑led solutions that enhance living spaces. By establishing a dedicated experiential retail outlet, Hettich is bringing these cutting‑edge interior hardware offerings closer to a market that appreciates both craftsmanship and innovation.
Part of a Broader Expansion Strategy
The Coimbatore HeX store is not an isolated effort but part of Hettich’s broader strategy to strengthen its retail presence across India. Alongside flagship Experience Centres in key cities, these exclusive stores serve as accessible hubs for inspiration, consultation, and direct product engagement.
Hettich has been systematically expanding its network of experiential touchpoints, especially in South India. For instance, the company’s Hyderabad HeX store opened earlier in the year and complements other initiatives like redesigned Experience Centres that focus on immersive interactions and personalized customer service.
This growth approach reflects the brand’s intention to not only sell products but to enhance how customers interact with and visualise integrated hardware solutions in real‑life settings. By prioritising hands-on experiences and design support, Hettich differentiates itself from traditional retail formats in the premium hardware India segment.
Catering to Designers, Trade Professionals, and Homeowners
The new store’s opening ceremony saw participation from prominent local architects and industry figures, underscoring Hettich’s appeal to design professionals as well as end users. Such engagement fosters collaboration between the brand, architects, and interior designers, elevating the store’s role as a destination for inspiration and specification.
By showcasing the latest innovations and practical applications, Hettich’s Coimbatore outlet also serves as an educational platform where customers can understand product performance, ergonomics, and design impact before purchasing. This aligns with broader trends in the interior hardware market, where experiential retail and consultative services are becoming key differentiators.
Strengthening Presence in South India’s Retail Landscape
Coimbatore, recognised for its thriving industrial base and rising consumer interest in quality retail experiences, offers a strategic location for Hettich’s expansion. The launch of the HeX store here not only amplifies the brand’s retail visibility but also strengthens its connection with a region that increasingly values design, durability, and performance in interior solutions.
In an era where customers seek both inspiration and functionality, Hettich’s focused investment in experiential formats—like Exclusive stores and Experience Centres—positions the company as a leader in the modular furniture fittings and interior hardware market. With the new Coimbatore store now open, Hettich continues to build an engaging retail ecosystem that supports both creative expression and high‑quality living.