Major OEMs Expand Networks as CV Demand Grows

Several leading Original Equipment Manufacturers (OEMs) in India’s commercial-vehicle (CV) sector are rapidly expanding their dealer and service networks. With growing demand for trucks and buses, and increasing freight and logistics activity, better dealer coverage and after-sales support are becoming critical to capture and sustain market growth.

Recent announcements show companies doubling down on accessibility — aiming to make sales, service and spare-parts support available across more towns and transport corridors.

Ashok Leyland: 50+ New Dealerships and Service Touchpoints

Ashok Leyland plans to open more than 50 new dealerships and service outlets in Northern India during 2025.

On top of that, the company is also extending its network in Central India by adding 50 new service “touchpoints,” boosting support in Madhya Pradesh and nearby regions.

Purpose of this expansion: to bring sales and after-sales assistance closer to customers — especially in smaller cities and transport hubs — and to ensure faster service turnaround times.

This move underlines how OEMs are expecting demand not just in major cities, but also in smaller towns and regional markets.

Mahindra Strengthens Footprint With 10 New 3S Dealerships

Mahindra has opened 10 new 3S (Sales, Service, Spares) dealerships for its truck and bus business as of October 2025.

The new outlets — located in regions like Durgapur, Guwahati, Haldwani, Hissar, Bhopal, Hubli, Raipur, Muzaffarpur, Jalandhar and Kanpur — together add 60 vehicle service bays.

This expansion increases the combined network (with its SML-Isuzu alliance) to over 600 sales and service touchpoints nationwide.

Facilities include driver-lodging, 24×7 breakdown assistance, and spare-parts availability — all important for fleet operators managing long-haul or regional transport.

With this network, Mahindra is positioning itself for long-term growth in the CV segment, targeting increasing market share over coming years.

Scania Transitions to Dealer-Based Model — Partners With GMMCO Limited

In a strategic shift, Scania Commercial Vehicles India has appointed GMMCO Limited as its authorised dealer partner to expand operations across Northern, Eastern, and Central India.

Under this new model, GMMCO will manage sales, service, spare-parts supply, invoicing, and aftermarket support in those regions.

The aim is to improve regional coverage and response times for customers — making sure buyers get better access to service and maintenance regardless of where they are based.

This move reflects growing recognition that dealer presence and support infrastructure are crucial to win and retain customers, especially in a country as geographically diverse as India.

What This Means for Fleet Buyers and the CV Market

• Better service access: More dealerships and service centres mean fleet owners — even in smaller towns or remote areas — can expect easier access to maintenance and spare parts.
• Reduced downtime: With denser service networks and prompt support (including breakdown assistance), fleet operators can expect lower downtime and higher vehicle availability.
• Confidence in purchase decision: Easy availability of after-sales support often plays a key role when buyers choose new commercial vehicles — many will now lean toward OEMs with strong dealer networks.
• Growth beyond metro regions: Expansions by OEMs are not limited to big cities — coverage is reaching tier-2, tier-3 cities and rural hubs, signalling that demand is broad-based and not just urban-centric.
• Competitive dynamics heating up: As more OEMs beef up their networks, competition will likely shift heavily toward after-sales service quality and network reach, not just base vehicle performance or pricing.

Conclusion: Dealer Expansion as a Strategic Move for the Next Growth Phase

As demand for commercial vehicles grows across India — buoyed by infrastructure projects, logistics growth, and increased freight movement — OEMs are getting ahead of the curve by improving their dealer and service footprint.

With expanded networks from Ashok Leyland, Mahindra, Scania and others, fleet buyers can expect better service access, lower downtime and more confidence in long-term ownership. This trend could shape the future of CV buying patterns, where dealer and after-sales support become just as important as the vehicle itself.