Tata Motors Rolls Out Festive Bonanza on Small Commercial Vehicles & Pickups
Tata Motors, India’s largest commercial vehicle manufacturer, has announced its biggest festive season offer yet for Small Commercial Vehicles and Pickups (SCVPU). After passing on the full benefit of the recent GST reduction, the company has now unveiled a blockbuster festive campaign titled ‘Is Tyohar Pe Uphaar’, adding further value for customers ahead of the festive rush.
As part of the limited-period offer, every buyer of Tata’s SCVPU range will receive an assured 32-inch LED TV along with additional consumer benefits of up to ₹65,000. This offer is valid on diesel, petrol, and bi-fuel variants across its leading models – Tata Ace, Ace Pro, Intra, and Yodha.
The special festive bonanza is available on bookings made till 22nd September 2025, with deliveries completed by 30th September 2025.
Unbeatable Pricing on Trusted Workhorses
In addition to the gift and benefits, Tata Motors has also revised pricing under the new GST regime. The recently launched Ace Pro is now priced from just ₹3.67 lakh, making it one of the most affordable and trusted options for small businesses and entrepreneurs.
The updated starting prices for the SCVPU lineup, effective from 22nd September 2025, are as follows:
- Ace Pro – ₹3,67,000 onwards
- Ace – ₹4,42,000 onwards
- Intra – ₹7,41,000 onwards
- Yodha – ₹9,16,000 onwards
Officials at Tata Motors highlighted that the combination of GST savings and festive offers is expected to significantly reduce the overall cost of ownership, making it easier for transporters, fleet operators, and small business owners to expand operations.
Boost to MSMEs and Last-Mile Delivery
Commercial vehicles such as the Tata Ace, Ace Pro, Intra, and Yodha have long been the backbone of India’s last-mile and medium-scale transport ecosystem. With the festive economy around the corner, the company expects heightened demand from MSMEs, e-commerce players, and logistics operators.
Industry experts believe the attractive offers will accelerate fleet modernization and encourage first-time buyers to invest in Tata’s reliable and fuel-efficient lineup. The company’s strong nationwide service network and established trust among small business owners further strengthen its market position during this festive season.
Limited Window of Opportunity
Tata Motors has urged customers to book early to avail of the offer, as the validity extends only up to 22nd September 2025. Deliveries must be completed by 30th September 2025, making it a short but high-value window for prospective buyers.
With its dual strategy of passing on GST savings and launching the ‘Is Tyohar Pe Uphaar’ campaign, Tata Motors has once again positioned itself as a customer-first brand, providing affordability, rewards, and trusted performance to India’s commercial vehicle owners.