Pallavi Arora Elevated to Associate Vice President Marketing at Euler Motors

Euler Motors has promoted Pallavi Arora to Associate Vice President Marketing, marking an important milestone in her six-year tenure with the company. Her elevation highlights her significant contributions to building Euler’s brand in India’s commercial electric vehicle sector and driving strategic marketing initiatives.

Expanded Role to Lead Brand and Growth

In her new role, Arora will be responsible for overseeing brand strategy for both B2B and B2C segments, focusing on digital engagement, integrated communications, and high-impact marketing campaigns. Her leadership is expected to strengthen Euler Motors’ presence in the fast-growing commercial EV market and support the company’s expansion across India.

Some of her key achievements at Euler Motors include:

• Leading the EVKiPaathshala awareness program to educate stakeholders about electric mobility
• Spearheading the Built to Carry campaign for Euler HiLoad EV, highlighting the vehicle’s performance and reliability
• Driving influencer engagement and digital marketing strategies to enhance visibility and customer outreach
• Strengthening brand communications across platforms to increase recognition and trust among fleet operators and individual buyers

Arora’s experience prior to Euler Motors includes roles at Mahindra Holidays, Paytm via Cube26, Warner Bros. Pictures, and Archetype, where she developed expertise in storytelling-led growth and performance marketing. These experiences have shaped her ability to craft campaigns that combine creativity with measurable results.

Marketing Leadership in the EV Sector

Arora’s promotion underscores the increasing role of marketing in India’s commercial EV industry. As fleet operators and buyers focus on sustainable solutions, brand awareness, education campaigns, and clear communication of product value are essential. With her leadership, Euler Motors is well-positioned to deliver high-impact campaigns, build trust with customers, and expand its market presence.

Her elevation also reflects a broader trend in the EV industry, where marketing leadership is becoming central to driving adoption, engaging stakeholders, and supporting business growth. As Euler Motors continues to expand its commercial electric vehicle offerings, Arora’s role will be critical in shaping brand strategy and ensuring that marketing aligns with operational and commercial objectives.