Putzmeister Engages Punjab Customers with Hands-On Roadshow 

Putzmeister India is taking its equipment and expertise directly to construction sites across Punjab with a multi-city roadshow running from 16th to 24th February. The initiative aims to strengthen relationships with customers while showcasing the company’s flagship stationary concrete pump in real-world conditions.

Bringing Innovation to Construction Hubs

The roadshow will cover key construction centres, starting in the Tricity area of Chandigarh, Mohali, and Panchkula from 16th to 18th February. It will then move to Ludhiana on 19th, Jalandhar on 20th, Amritsar on 21st, Batala and Gurdaspur on 22nd, Pathankot on 23rd, and Hoshiarpur and SBS Nagar on 24th, before concluding in Mohali. The tour spans over 800 km and is expected to connect with more than 100 construction professionals.

A highlight of the roadshow is the live demonstration of the BSA 1407D Classic stationary concrete pump. Known for its ease of operation and dependable performance, the machine is ideal for high-rise and long-distance pumping, meeting the demanding requirements of Punjab’s construction sector.

Customer Experience and Regional Commitment

Speaking on the initiative, Aastha Bhatnagar, Head of Marketing, Putzmeister India, said, “Punjab remains a strategic market for us. By bringing our pumps directly to sites, we allow customers to experience their capabilities first-hand, helping them understand the value our machines bring to daily operations.”

Bhimesh Issar, Regional Head North, Putzmeister India, added, “Construction in Punjab demands robust and efficient equipment. This roadshow is an opportunity to not only showcase the BSA 1407D Classic but also strengthen our support network and build lasting partnerships.”

Ajay Sharma, GM Projects, DWC Infra, who flagged off the event, shared his perspective: “The BSA 1407D Classic is widely preferred on our sites for its performance and user-friendly operation. Putzmeister’s effort to bring the machine directly to customers demonstrates a deep understanding of practical project needs. We look forward to continuing this collaboration on future projects.”

Through this hands-on initiative, Putzmeister combines product innovation with regional engagement, reinforcing its commitment to being #CloseToYourBusiness while ensuring customers receive practical solutions and responsive support.