Redington, AWS Launch Bus Yatra for Cloud Adoption

Redington Limited, a leading integrated technology solutions provider and Fortune India 500 company, has partnered with Amazon Web Services (AWS) to launch ‘Connecting India – Innovation on Wheels’, a nationwide Bus Yatra aimed at accelerating cloud computing and AI adoption among startups, SMBs, and MSMEs across India’s emerging markets.

The initiative was inaugurated in Bengaluru with Rajat Vohra, India CEO of Redington Limited, and Sandeep Dutta, President – India and South Asia at AWS, along with senior leadership teams from both organisations.

Multi-City Campaign to Drive Digital Transformation

The Bus Yatra will bring hands-on technology guidance, cloud expertise, and real-world digital transformation use cases directly to enterprises beyond India’s metropolitan centres. Starting in Bengaluru, the campaign will visit key business hubs including Chennai, Mumbai, Indore, Chandigarh, Jaipur, and Kolkata.

At each stop, regional businesses will have access to:

• Expert consultations on IT modernization
• Technology demonstrations for cloud-first architectures
• Advisory sessions on AI-powered analytics and data-driven decision-making

These sessions aim to help organisations improve operational efficiency, unlock growth opportunities, and adopt scalable, digital-first business models.

Focus on Non-Metro Markets

Rajat Vohra highlighted the increasing significance of regional markets in India’s digital economy. “The next phase of technology-driven growth will be fuelled by enterprises in non-metro regions, emerging as strong centres for manufacturing, services, and innovation,” he said.

The initiative delivers advanced technology capabilities directly to these growth markets, enabling businesses to build future-ready supply chains and embrace scalable, cloud-enabled operations.

Strengthening Technology Partnerships

The Bengaluru launch also included ecosystem partners, customers, and industry stakeholders, who discussed the role of secure cloud infrastructure, AI-driven analytics, and data intelligence in transforming business models across industries such as BFSI, manufacturing, SaaS, retail, and digital-native enterprises.

Through this initiative, Redington reinforces its position as a trusted technology transformation partner, supporting enterprises throughout their cloud adoption journey via advisory, implementation, and ecosystem-driven enablement services.

Interactive Workshops and Sector-Specific Sessions

Over the coming months, each Bus Yatra stop will feature:

• Interactive workshops
• Partner engagements
• Sector-specific discussions on cloud adoption trends and AI innovation

Both Redington and AWS aim to democratise access to advanced technologies and promote inclusive digital growth across India, creating a future-ready technology ecosystem for businesses nationwide.