Anand Kumar Named Olectra Greentech Communications Head

Olectra Greentech Limited has announced the appointment of Anand Kumar as its Head of Brand, Marketing, Digital, and Communications, reinforcing the company’s commitment to expanding its presence in India’s electric mobility and clean transport market. Based in Hyderabad, Kumar will spearhead initiatives aimed at boosting the company’s brand visibility, digital outreach, and corporate communications.

The appointment comes at a pivotal moment as demand for electric buses and sustainable transportation solutions rises across India. Olectra Greentech seeks to leverage Kumar’s expertise to strengthen its market positioning and engage more effectively with stakeholders in the rapidly evolving green mobility sector.

Anand Kumar brings extensive experience in electric mobility and commercial vehicle branding. Prior to joining Olectra, he led Brand, Marketing, Digital, and Communications at Switch Mobility, where he progressed from Senior Manager to Head of the function. During his tenure, he played a central role in enhancing the company’s visibility and shaping its communication strategy in India’s growing EV landscape.

Earlier in his career, Kumar worked with Ashok Leyland as Marketing Communications Manager, gaining valuable experience in brand strategy and corporate communications within the commercial vehicle sector. His professional journey also includes key product and marketing roles at Panasonic, where he managed campaigns for consumer and technology-driven brands. Kumar began his career at ASKME, advancing from Management Trainee to Assistant Marketing Manager, honing his skills in branding, digital marketing, and corporate communications along the way.

With his appointment, Olectra Greentech aims to further strengthen its brand messaging and industry engagement. “We are excited to welcome Anand Kumar to our leadership team. His experience across electric mobility, commercial vehicles, and technology brands will be instrumental in driving our communication and branding strategy as we continue to grow in India’s clean transport sector,” said a company spokesperson.

Olectra Greentech, known for its electric buses and sustainable transport solutions, is focused on delivering innovative mobility options while promoting environmental responsibility. Under Kumar’s leadership, the company is expected to enhance stakeholder engagement, expand digital presence, and consolidate its position as a key player in India’s rapidly growing green transport industry.

Kumar’s appointment underscores the company’s strategy to combine market growth with strategic branding, ensuring that Olectra’s messaging aligns with India’s increasing focus on sustainability, clean energy, and eco-friendly transportation solutions.