JSW MG, Royal Enfield, Ashok Leyland, Atul Auto & Volvo Cars Lead Dealer Satisfaction Study 2025

The Federation of Automobile Dealers Associations (FADA) announced the results of the Dealer Satisfaction Study (DSS) 2025 at the 7th Auto Retail Conclave, highlighting the top-performing OEMs across different vehicle categories and key industry concerns.

Pole Position Winners

• JSW MG Motor retained leadership in the 4W Mass Market category with an industry-high score of 868.
• Royal Enfield topped the 2-Wheeler segment with 852 points, followed closely by Hero MotoCorp, both showing remarkable gains over last year.
• In the Commercial Vehicle (CV) segment, Ashok Leyland secured the top spot with 786 points, while Tata Motors CV recorded notable improvements.
• Atul Auto led the 3-Wheeler category with a score of 924, marking the segment’s return after three years.
• In 4W Luxury, Volvo Cars emerged as the leader with 884 points.

Key Findings

The fifth edition of DSS, conducted with consulting firm PremonAsia, captured feedback from over 1,800 dealer principals representing nearly 5,000 outlets nationwide. For the first time, the study was carried out in nine regional languages to ensure wider participation.

Industry-wide, the average dealer satisfaction score stood at 781, a 13-point improvement from 2024. Product quality consistently receives the highest ratings, reflecting strong dealer confidence in OEM offerings. However, concerns around business viability, inventory policies, and training costs remain prominent.

Challenges Ahead

FADA President C. S. Vigneshwar emphasized that while product reliability and range remain strong, structural issues such as buyback policies, dealer margins, and policy flexibility require urgent attention, especially following recent GST relief measures.

PremonAsia COO Rahul Sharma noted that “two-thirds of dealer sentiment is shaped by after-sales service and viability factors,” stressing the need for OEMs to address inventory costs, buyback policies, and training arrangements to build stronger, long-term dealer partnerships.

Segment-wise Insights

• 2-Wheelers: Dealers value frequent product updates, warranty claim fairness, and effective training, but remain concerned over margins and multi-brand outlet policies.
• 4-Wheelers (Mass): Dealers appreciate product reliability and warranty policies, yet struggle with inventory write-off norms, training cost-sharing, and dealership profitability clarity.
• Commercial Vehicles: Dealers highlight product dependability and fair supply allocations but cite ongoing training costs, profit margins, and viability concerns.

The DSS 2025 results underscore a balanced outlook — while dealers show growing satisfaction with products, sustainable dealership profitability and policy support remain crucial for strengthening OEM-dealer relations in India’s evolving auto retail ecosystem.